SEO Guides for Small Businesses
Plain-English SEO guides: pricing, timelines, local SEO, Google Business Profile, AI search and more.
How much does SEO cost?SEO costs $500-$5,000+ a month for most businesses; small local businesses can start around $200-$1,000. Retainer, hourly and project price…
Is SEO Worth It for a Small Business? (How to Tell in 5 Minutes)Whether SEO is worth it depends on four numbers: search demand, conversion rate, close rate and customer value. How to run the math, and wh…
How Long Does SEO Take to Work? Realistic Timelines for 2026SEO usually takes 3-6 months to show meaningful results and 6-12+ months to reach full potential. Timelines for map pack, new pages and new…
SEO vs PPCSEO vs PPC compared: cost, speed, long-term value and when to use each. Most local businesses do best with both: here’s how to split a budg…
Local SEO ChecklistA practical local SEO checklist for small businesses: Google Business Profile, reviews, website pages, citations and links, in priority ord…
Google Business Profile OptimizationHow to optimize your Google Business Profile: categories, services, description, photos, posts, reviews, Q&A and the mistakes that get prof…
What Does an SEO Manager Do? Role, Tasks & Cost of Hiring OneWhat an SEO manager does day to day, the skills to look for, and the cost of hiring in-house vs an agency or managed service.
AI search and SEOHow AI Overviews, AI Mode, ChatGPT search and Perplexity change SEO for small businesses: what still works, what’s new, and how to stay vis…
Small Business SEOSmall business SEO explained: how Google ranks local businesses, what to do first, what to spend, and how to tell if it’s working.