This is an illustrative example for a fictional business, “Example Plumbing Co.”, on the Growth plan in month four. Your report uses your own data from Google Search Console, Google Business Profile and call tracking.
Summary
Calls from Google were up this month, driven by better map-pack positions for “water heater” searches after we rebuilt the water heater page and added the service to the Google Business Profile.
Work completed
| Task | Status |
|---|---|
| Rewrote “Water heater installation” page (pricing ranges, brands, FAQs) | Done |
| New page: “Tankless water heater installation” | Done |
| New page: “Drain cleaning in Westfield” | Done |
| New article: “How long does a water heater last?” | Done |
| 8 Google Business Profile posts + 14 new photos | Done |
| Fixed 3 duplicate title tags and 1 broken redirect | Done |
| Review requests sent after 41 jobs; drafted 11 replies | Done |
| Corrected phone number on 2 old directory listings | Done |
Results
| Metric | Last month | This month |
|---|---|---|
| Calls from Google Business Profile | 64 | 81 |
| Website form leads | 12 | 15 |
| Organic clicks (Search Console) | 1,140 | 1,390 |
| Keywords in map pack top 3 (of 25 tracked) | 9 | 13 |
| New reviews | 6 | 10 |
Next month
- Build the “Sewer line repair” page: competitors rank with thin pages here.
- Add two town pages where you get jobs but don’t rank yet.
- Pitch a seasonal “frozen pipes” tip to two local news sites for links.
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