Tick each item that’s already true for your business. Items are weighted by how much they typically affect local rankings and leads, and your top five missing items appear as your fix list.
Local SEO score
Tick each item that’s true for your business. Your score and top fixes update as you go.
How the score is weighted
The heaviest items are the ones Google says matter most for local results: relevance, distance and prominence: your primary category, a complete and verified profile, a page for each service, and a steady flow of reviews. Lighter items help but rarely move rankings on their own.
What your score means
| Score | What it usually means |
|---|---|
| 85-100 | Strong foundations: growth now comes from content and links |
| 60-84 | Good base with gaps competitors can exploit |
| 35-59 | Big, fast wins available in your profile and reviews |
| 0-34 | Start with verification, categories and service pages |
Next steps
Work through the full local SEO checklist and the Google Business Profile guide, or ask for a free expert audit that compares you with your top three map competitors.
Frequently asked questions
Is this the same as Google’s ranking algorithm?
No: it’s a practical checklist weighted by common experience. Google doesn’t publish exact weights.
How often should I re-check?
Every quarter, or whenever rankings or calls drop.