SEO for Contractors

For most general contractors and remodelers, SEO isn’t about blog traffic: it’s about showing up when someone nearby searches for exactly what you do, and making it easy for them to call. Here’s what that takes.

What your customers search for

People looking for general contractors and remodelers search in two ways: “near me” searches that show the Google Maps pack, and specific service searches that show regular results. Typical searches include:

• “general contractor near me”
• “kitchen remodel [city]”
• “bathroom remodeling”
• “home addition contractor”
• “basement finishing”
• “deck builder”

Ranking for these means showing up in both the map pack and the organic results below it.

Pages that win

• A project-type page for each service, with real project photos and price ranges
• A portfolio/case-study page per finished project (location, scope, timeline)
• A “cost of a kitchen remodel in [city]” style guide: people research prices first

Google Business Profile

Primary category that matches your main work (General contractor, Remodeler, Kitchen remodeler). Upload project photos regularly.

Reviews

Request a review at project completion and include a photo of the finished work in your reply when appropriate.

Watch out for

Display your license number and insurance where your state requires it; it also builds trust.

Timing

Spring and early summer are peak planning season; publish cost guides over winter.

A simple 90-day plan

Which plan fits

Most general contractors and remodelers start on Growth ($3500/month): service businesses ready to beat the top three competitors. See pricing or get a free SEO audit first.