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SEO ROI calculator

Enter your numbers. We’ll estimate leads, revenue and ROI, and how much traffic you need to break even.

Estimated monthly return on SEO

0%

New leads / month0
New customers / month0
Revenue / month$0
Gross profit / month$0
Profit after SEO cost$0
Visitors to break even0

An estimate, not a promise. SEO results build over months, and visitors, conversion and close rates vary by industry and market. Use your own numbers from Google Analytics and your call logs where you can.

Enter what SEO costs you, how many extra visitors it could bring, and your own conversion and close rates. The calculator shows leads, customers, gross profit and ROI, and how many visitors you need to break even.

How the calculation works

  1. Leads = extra visitors × conversion rate (calls + form fills).
  2. Customers = leads × close rate.
  3. Revenue = customers × average revenue per customer.
  4. Gross profit = revenue × your gross margin.
  5. ROI = (gross profit − SEO cost) ÷ SEO cost.

We use gross profit, not revenue, because a $1,000 job that costs you $600 to deliver only returns $400.

Where to find your numbers

Input Where to find it
Visitors Google Analytics or Search Console clicks; for new sites, a cautious guess based on local search demand
Conversion rate Calls + form leads ÷ visitors. Local service sites often see 3-10%
Close rate Your own sales records
Revenue per customer Average first-job value, or lifetime value if customers return

Make the estimate realistic

  • SEO builds over months. Use the traffic you expect in month 6-12, not month 1.
  • Count lifetime value for repeat businesses (dentists, HVAC maintenance, lawn care): it can make SEO dramatically more profitable.
  • Track calls, not just forms: many local customers phone.

Read more: is SEO worth it? and how much does SEO cost?

Frequently asked questions

What is a good ROI for SEO?

Any positive ROI after the ramp-up period is profitable, but many local businesses aim for 3× or more of their SEO cost in gross profit once rankings mature.

How many visitors do I need?

The calculator shows your break-even visitors. If that number is higher than realistic local demand, focus on conversion rate or a lower-cost plan.