SEO by industry
Every industry ranks a little differently. A plumber wins on emergency “near me” searches and fast click-to-call; a law firm wins on practice-area depth and reviews; a restaurant wins almost entirely on Google Maps. Pick your industry for the searches, pages and settings that matter most.
All seo by industry
Industry guideDentists
Rank for “dentist near me”, “emergency dentist” and more
Industry guideLawyers & Law Firms
Rank for “personal injury lawyer near me”, “divorce attorney [city]” and more
Industry guideHVAC Companies
Rank for “ac repair near me”, “furnace repair” and more
Industry guideContractors
Rank for “general contractor near me”, “kitchen remodel [city]” and more
Industry guideRoofing Companies
Rank for “roofer near me”, “roof replacement cost” and more
Industry guidePlumbers
Rank for “plumber near me”, “emergency plumber” and more
Industry guideElectricians
Rank for “electrician near me”, “panel upgrade” and more
Industry guideLandscapers
Rank for “landscaping near me”, “lawn care service” and more
Industry guideChiropractors
Rank for “chiropractor near me”, “chiropractor for back pain” and more
Industry guideMed Spas
Rank for “med spa near me”, “botox near me” and more
Industry guideTherapists & Counselors
Rank for “therapist near me”, “couples counseling” and more
Industry guideAccountants & CPAs
Rank for “cpa near me”, “tax preparer near me” and more
Industry guideReal Estate Agents
Rank for “realtor near me”, “homes for sale in [neighborhood]” and more
Industry guideRestaurants
Rank for “restaurants near me”, “best pizza [city]” and more
What every local business has in common
| Lever | Why it matters |
|---|---|
| Google Business Profile | Decides whether you appear in the map pack |
| Service pages | One page per service tells Google (and customers) exactly what you do |
| Reviews | Prominence signal and the biggest factor in who gets the call |
| Consistent listings | Name, address and phone that match everywhere |
| Local links | Chamber, sponsors, suppliers and local news build authority |
Where industries differ
- Regulated professions (lawyers, dentists, therapists, accountants, med spas) have advertising and privacy rules that shape what you can publish and how you reply to reviews.
- Seasonal trades (HVAC, roofing, landscaping) need pages live 6-8 weeks before demand peaks.
- Emergency services (plumbers, electricians, HVAC) convert on speed: fast mobile pages and visible phone numbers.
Not sure where to start? Score yourself with the local SEO checklist or get a free SEO audit.